The Significance of Shopping Small

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Over the years, we’ve had the privilege to become a part of the small business and maker community in Fayetteville, Arkansas. A warm, welcoming place brimming with locally run businesses, dream-chasing makers and an inviting community that has embraced and welcomed us all in. We’ve been surrounded, not only by fellow dream chasers and business owners, but by a community of people excited and proud to use their purchasing power to invest in the dreams of others.

As we approach the holiday season, we want to invite you into the mission of our brand: to Celebrate the American Spirit. This spirit we’re talking about is full of courage and grit. It’s the spirit of entrepreneurship. It’s the spirit of hard work. The spirit of investing in another person’s dream. How can you do that? We invite you to recognize the power of your purchase. Your dollars have impact and we want to show you what kind of impact you make when you choose to shop small and Celebrate the American Spirit:

  1. Your purchase impacts people on a personal level.

    When you shop small, you aren’t just making a cash transaction. You’re moving the wheels of entrepreneurship forward. You’re investing in another person’s dream, family and future. You have the opportunity to connect to the human behind the product, business or brick and mortar, saying “I believe in you and what you’re doing”. Your purchase is a way to ‘put your money where your mouth is’ and encourage someone else in their passions.

  2. Your purchase has a story.

    Let’s face it - gifts with a story are just way more fun to give. Some of my favorite purchases and gifting moments have been from when I shop small and locally rather than shopping at a bigger chain store. I love our National Park Candles by Good & Well Supply for that reason. After selling her previous business, she set out into the wilderness to “rediscover the beauty and majesty of the American landscape”. Her personal journey living from her tent in National Parks is what sparked her new passion to bring the scents of nature into your home. It’s personal. It’s unique. It’s got a story.

  3. You get to invest back into your local community.

    Shopping and supporting your local businesses has a practical and direct impact on your town. Not only are you supporting businesses that, as they grow, create new jobs - but you are keeping dollars in your community! “48 percent of purchases at local independent businesses go right back into the community, compared to less than 14 percent of sales made at chain stores.” - Study by Civic Economics


To us, Celebrating the American Spirit means embracing entrepreneurship, supporting our neighbor and empowering our consumers to use their purchasing power to invest in the dreams & passions of others. One of the ways we’re doing this is through our Fall/Winter Maker Collaborations. We’re not only showcasing new products, but we’re giving you an opportunity to support multiple business’ when you shop on our site.

Whether it’s browsing our Maker Collaborations, purchasing one of our products, or visiting us at one of our in-person shopping events this holiday season - we want to give you every opportunity to join in Celebrating the American Spirit with us!


Here are some opportunities coming up this winter to shop with us in person (and other small businesses, too!)

Saturday, November 17th
The Little Craft Show - Bentonville, AR

Saturday, November 24th
Small Business Saturday Pop-Up Shop - Puritan Coffee, Fayetteville, AR

Friday, November 30th - Saturday, December 1st
The Little Craft Show - Fayetteville, AR